Job Description

A Bit About Cocofloss

Founded by a dentist and her sister (a self-confessed lazy flosser), Cocofloss is on a mission to make flossing a fun and rewarding part of everyone's self-care routine. We've created a superior, super-cleansing floss, and we aim to inspire people to treat themselves to lots of TLC (toothy loving care) through lively marketing campaigns and our close relationships with dental professionals. Oral health is an integral part of overall health, and we aim to help restore balance in health with oral care products that are both innovative and fun.

We are a bootstrapped company born in California, now fully remote. Within a few fast-paced years, we've built a multi-million dollar brand, with hopes of expanding the $2.8B oral care space. You can find us online at Cocofloss.com as well as in retail stores like CVS, Anthropologie, and other retail locations.

Position overview: 

We're looking for an experienced and visionary Creative Director to lead and elevate Cocofloss's brand across all touchpoints—print, digital, retail, TV, OOH, podcasts, and more. This role combines leadership with hands-on design work, shaping campaigns and product launches that captivate and engage our audience. Collaborating cross-functionally, you'll ensure our creative efforts align with our mission of making oral care delightful. Creativity is the foundation of how we work together at Cocolab, and you'll develop our internal creative powerhouse – developing our team, design processes, and creative culture. We're looking for someone with the skills and vision to transform oral care into something much more aspirational – think pro-grade, MoMa-ready, feel-good vibes. If you're a strategic, passionate creative who thrives on both big-picture thinking and execution, and if this challenge excites you, we'd love to meet! 

Responsibilities: 

• Creative Leadership: Lead, mentor, and manage a diverse creative team, including art director, copywriter, and designers, fostering a collaborative and innovative environment.
• Strategic Oversight: Develop and execute creative strategies that align with Cocofloss's brand vision and business objectives, ensuring consistency across all marketing channels.
• Campaign Management: Coordinate product and campaign launch strategies cross-functionally, collaborating with digital, marketing, and other departments to ensure cohesive execution.
• Brand Strategy: Collaborate with VP of marketing on brand strategy and implementation across all channels—web, social media, paid advertising, packaging, events, and customer service—to maintain brand coherence.
• Hands-On Design Work: Engage directly in design projects as an individual contributor to meet project deadlines and maintain high-quality standards.
• Budget Management: Oversee the visual design budget, manage resources effectively, and coordinate with staff photographers and designers.
• Performance Reporting: Work with marketing to measure and report on the performance and impact of creative initiatives, utilizing metrics such as brand awareness, recognition, loyalty, and customer satisfaction
• Innovation and Culture: Foster a culture of creativity and innovation within the team, encouraging new ideas and continuous improvement.

Qualifications:

• Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field.
• Proven experience (7+ years) in a creative leadership role, preferably within the consumer goods, beauty or wellness industry.
• Strong portfolio demonstrating expertise across various media channels and a track record of successful campaigns.
• Excellent analytical, creative, strategic, and problem-solving skills.
• Ability to work under pressure, manage multiple projects, and adapt to changing priorities.
• Outstanding leadership, communication, collaboration, and interpersonal skills.
• Proficiency in design software and tools.
• Passion for design and wellness.

What We Offer:

Our perks and benefits include medical, dental and vision insurance, wellness benefit, and an unlimited PTO policy in addition to national holidays. “Balance & bliss” is part of our core “flossophy” and we value work-life flexibility. We've been a remote team since before the Covid-19 pandemic, and we pride ourselves on our ability to stay connected, even at a distance.

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