Job Description

Title: Integrated Marketing Associate

Department: Marketing

Reports to: Sr. Integrated Marketing Manager

FLSA: Nonexempt, Hourly, Part-Time

Associate Summary

Associates will have the opportunity to learn about the history, culture, and vision of Orlando City SC and Orlando Pride and understand the importance of how a professional sports organization works (which could include sales, marketing, public relations, operations, or the internal workings of the Club), and further develop general critical thinking, problem-solving, time management, communication, and writing skills.

WHAT SETS YOU APART

Orlando City SC and Orlando Pride is looking for an Integrated Marketing Associate who is eager to contribute to our marketing team through the execution of email marketing, media campaigns, and influencer marketing strategies. The ideal candidate should have a willingness to learn and a strong drive to make an impact, helping us unite our community, create memorable experiences, and foster a passion for soccer among all fans.

In this role, you will assist in building external relationships while collaborating with various internal departments to manage integrated campaigns that promote fandom, awareness, engagement, and revenue growth. As an Integrated Marketing Associate, you will also learn to manage a marketing budget and work with our Strategy & Analytics team to analyze data related to ticket sales, email metrics, merchandise sales, and fan engagement. This position is based at Inter&Co Stadium.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

● Assist in building and deployment of email marketing efforts that support ticketing, corporate partners, stadium events, Youth Soccer Network, and other internal departments as needed

● Learn and contribute to integrated marketing strategy in support of the club’s sales initiatives to drive fan acquisition, retention, and engagement across platforms including paid, earned, and owned media.

● Learn and contribute to managing external agency relationship to plan and execute all web, SEO/SEM, OTT, social media, and display advertising campaigns.

● Collaborate with internal Strategy & Analytics department to analyze customer database, create more targeted and relevant interactions with fans based on consumer segmentation, and develop personalized fan journeys.

● Work with Sr. Integrated Marketing Manager to closely track and review overall campaign performance, while devising strategic recommendations regarding how to improve levels of engagement and conversion.

● Assist with Influencer Marketing program by discovering, managing, and nurturing relationships with local and national digital influencers to increase brand awareness.

● Help manage deployment, tracking, and fulfillment of lead-generating digital promotions and sweepstakes.

● Foster collaboration with the Brand Alliance team and associates on integration of corporate partners into marketing, advertising, and promotional initiatives.

● Work in partnership with other Marketing Associates to aid in maximizing grassroots marketing opportunities for fan growth and lead generation.

● Help with data and experimentation to unlock new fan growth opportunities.

● Learn about evolving trends and new technology in the marketing space.

● Other duties as assigned.

QUALIFICATIONS

It’s never just a job at Orlando City SC and Orlando Pride. It’s a way of life. We live and breathe soccer and entertainment. We believe each role is as unique as the person who does it. To join our team, you will also possess these qualifications:

• Applicants should be working towards an undergraduate or graduate degree with an emphasis in Sports Marketing, Sports Business, Community Relations and/or Event Management.
• Strong written and verbal skills.
• Exceptional reliability, interpersonal, communication, and organizational skills with experience managing multiple projects and timelines.
• An Innovative Individual who can come up with ideas and work extremely well within a team to come up with creative solutions and identify new opportunities, often in a high-pressure, fast-changing environment.
• Strong attention to small details is a must.
• Able to work non-traditional hours, in non-traditional settings, within a team atmosphere.
• Strong interest in soccer and sports is a plus.
• A sense of humor is a must (prepare to tell us about a good joke in your interview).
• Associateship will be around 20- 30 hours weekly.
• Ability to work flexible hours including nights, weekends, and holidays.
• Familiarity with marketing trends and technology, sports and popular culture.
• Positive attitude and strong work ethic a must. Must have a “team-first” mentality with an eagerness to learn.

Other Details: 

• This role is for the 2025 MLS Season.  

About Orlando City SC & Orlando Pride: 

In November 2013, Orlando City Soccer Club was awarded a Major League Soccer (MLS) franchise, becoming the league’s 21st franchise. The team began play in March 2015, with 62,510 fans packing the then-Orlando Citrus Bowl for the Club’s MLS debut.  

The Lions have reached the postseason in five-consecutive seasons (2020-24), qualified for the Concacaf Champions Cup (formerly Concacaf Champions League) in both 2023 and 2024, and reached their first final in 2020 during the MLS is Back Tournament. In 2022, Orlando City won its first championship of its MLS era, lifting the Lamar Hunt U.S. Open Cup trophy, which also marked the first championship by any professional team in the City Beautiful. Prior to its time in MLS, Orlando City boasted a decorated history in the United Soccer League, winning the league’s championship in both the 2011 and 2013 seasons. 

In October 2015, the Orlando Pride was announced as the 10th team in the National Women’s Soccer League (NWSL), bringing professional women’s soccer to the state of Florida for the first time. The team began play in April 2016, setting a then-league single-game attendance record in its first-ever home game, with 23,403 fans witnessing the Club’s first win.  

The Pride feature a star-studded roster of domestic and international talent and, in 2024, brought the first professional major league title to the city of Orlando, with the Club winning the NWSL Championship. The season saw the Pride complete the double, winning both the Championship and the NWSL Shield as the best team in the regular season, capping off a historic campaign that set numerous league records. Former Orlando City defender Seb Hines serves as the team’s head coach, not only the first Black head coach in the league, but also the first to win both the Championship and the NWSL Shield, and the 2024 NWSL Coach of the Year.

In 2017, both teams moved into its privately-owned, soccer-specific venue – Inter&Co Stadium – located in the heart of downtown Orlando.

In July 2021, the Club – which includes Orlando City SC, the Orlando Pride, Orlando City B (MLS NEXT Pro) and Inter&Co Stadium – was purchased by the Wilf Family, who also own the Minnesota Vikings of the National Football League.  

For more information on Orlando City SC and Orlando, visit  OrlandoCitySC.com or  Orlando-Pride.com .

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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