Job Description

1. Develop and implement digital marketing strategies for IT services and products.
2. Plan, execute, and optimize SEO, SEM, PPC, social media, email, and content marketing campaigns .
3. Monitor and analyze campaign performance using tools like Google Analytics, SEMrush, or HubSpot.
4. Drive lead generation and customer acquisition through online channels.
5. Manage website content, blogs, landing pages, and marketing collaterals .
6. Oversee marketing automation, CRM, and email marketing campaigns .
7. Collaborate with sales and product teams to align marketing initiatives with business goals.
8. Plan and manage digital marketing budgets and allocate resources efficiently.
9. Stay updated with the latest digital marketing trends, tools, and technologies .
10. Mentor and guide junior marketing team members.
11. Conduct market research and competitor analysis to inform marketing strategies.
12. Report KPIs and campaign performance metrics to senior management.

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